Absa Bank Uganda in collaboration with several Underwriters sells insurance  products to customers. This is an easier proposition for customers as opposed  to buying directly from the Underwriters because customers already love and  trust the Absa brand.

Our task was to position these insurance products as desirable products  through the lens of Africanacity and our approach was the use of an emotive  angle – ‘We’ll insure anything so you can focus on what matters to you.’

The Bancassurance campaign was a 360 integrated campaign that included print, TV, radio , digital and owned channels.