Approach
CreatAbuzz Communications provides insight-led and results-driven communication solutions.
Insight-led
We believe that communication solutions emerge from a thorough understanding of the communication needs and challenges.
Connection is at the centre of how we work. We work as a team to reflect on the communication challenges together. We gather insights from key personnel, industry research, direct insights from our target audience, and previous experience so that we can deepen our understanding of the communication challenge.
With the results, the communication goal can be fine-tuned, priority and secondary target audiences defined, and parameters for success identified. We therefore approach the communication objective and setting of priorities with an informed view.
We work together to develop the creative concepts and ensure that they are hitting the right tone for our audiences with pre-testing. We create the content and develop media plans and other agreed upon activities according to timeframes and budgets. We work in concert to develop compelling and meaningful concepts that resonate with the target audience.
Results-driven
By implementing and using the right media and partners, we establish communication solutions with measurable results so that we can monitor and adapt throughout the implementation cycle.
We use the most relevant media platforms to create a buzz, including leveraging traditional and social media as well as activations and other community-based engagement. Since two-way communication is critical, we manage the social community. To get the engagement we desire, we monitor and adapt throughout implementation.
Throughout and at the end of the campaign, we gather the results and measure our overall performance to determine whether we delivered on the communication goal. We ask ourselves key questions to ascertain whether our plan worked, whether we delivered on the objectives and what we could have done differently.
Together, we reflect on the overall results and define any new insights that should feed into the next cycle. We craft a full report that documents the entire process, learnings and recommendations for the future.